Is Netflix really overpriced in India?
Brief About Netflix:
Netflix is an American Video Service provider founded in 1997 and it is been providing video on demand and online streaming service in India since quite a long time. In April 2019, Netflix had a subscription base of 148 Million worldwide. Netflix is also a member of the Motion Picture Association. Motion Picture Association is the group big five picture companies doing business together with the help of each other. Those companies are Universal Pictures, Paramount Pictures, Walt Disney Studios, Sony Pictures, Warner Bros and Netflix himself. Today, Netflix is providing its service in more than 150 countries across the world.
In 2013, Netflix started producing and directing its own content which was knowns as Netflix Originals. His first original series “House of Cards” which ended in 2018 with Season 6. Nonetheless, to mention it was the most awesome series in Political Drama I have ever seen. The character Frank Underwood played by Kevin Spacey was tremendously wonderful. It can be said that it was Game of Thrones for modern political drama with an IMDb rating of 8.8/10.
Some more prominent English content it developed were Orange Is The New Black, Sense8, Narcos (the infamous Pablo Escobar), Stranger Things, The OA, 13 Reasons Why (which created a buzz around the world concerning teen depression and suicides), Altered Carbon, The Haunting, The Order, Wu Assassins, etc. Further, in marvel universe also, Netflix alongwith Marvel Cinema’s created his original content like Daredevil, Jessica Jones, Luke Cage, Iron Fist, The Defenders and The Punishers.
For India, it created, Sacred Games (Staring Saif Ali Khan and Nawazuddin Siddiqui), Ghoul (with Radhika Apte), Delhi Crime, Selection Day, Leila, Typewriter (Horror), Blood of Bard (featuring Emraan Hashmi), and My Next Guest with David Letterman and Shah Rukh Khan.
It has also exclusive distribution rights for Van Helsing, Shadowhunters, Star Treck: Discovery, You Me Her, The Expanse, Derek, Riverdale, Outlander, Norseman, Better Call Saul (Prequel of Breaking Bad), etc. The details and title mentioned above are just nearly 1% of the content Netflix hold today.
Further, Netflix is also planning to improve its arsenal in terms of Hindi content. He has planned to bring Ghost Stories (2019), Baahubali: Before the Beginning (2020), Betaal (2020), Bombay Begums (2020), Bulbul (2020), Cobalt Blue (2020), Mai (2020), Masaba Masaba (2020), Messy (2020), What the Love! With Karan Johar (2020).
In India, Netflix comes with 4 types of plans ranging from Rs. 200 (Mobile Plan) to Rs. 800 (Ultra HD Plan) per month. This range gives Netflix and option to attract people from each bucket and category. Further, in comparison to Netflix, the Amazon Prime Video and Hotstar costs for Rs. 999 flat for a year which makes Netflix a bit costly than compared to its competitor. In Netflix’s Mobile Plan, you cannot access Netflix on PCs or any other device other than mobile phones. However, due to the absence of any such conditional usage criteria, Netflix’s competitors have started establishing their base in the market. Now the question comes whether this excess price is justified. Its answers lie in the forthcoming paragraphs of this article.
The justification of pricing depends on the type of service and premium-ness it provides. In the case of Netflix, it premium-ness hides within its Originals. For Netflix, the distinguishing factor is its own produced content which is widely accredited and liked. Such category of content which we have already discussed above is very less with Amazon Prime Video, Hotstar, Zee5, Voot, etc. Recently with the entry of Disney Plus, Netflix has buckled up the production of its Netflix Originals. For your convenience we have ranked the Generic Content, Unique Content, Easy of Use to justify and assess its Pricing.
Easy of Use
Hence for 3 stars if people find Rs. 999 per annum justifiable then for 4.5 star Rs. 200 to 800 per month is reasonable. Further, if you will select a cable box instead of the Netflix still you would end up paying Rs. 500 per month for 200 to 300 channels out of which you watch only 20 channels and that too the content is not as per your wish. Further, irritating advertisements and delayed casting of movies on channels remove the fun from watching TV.
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